How to Build a Website that Works!

How To Build a Website That:
Draws Traffic, Converts Visitors Into Buyers and Generates Ongoing Income

Part 7 - Building a Relationship with Your Visitors

So you've taken into account the many on-page and off-page criteria that the search engines look for and you've started building your website to be search engine friendly as we discussed in earlier lessons.

Perhaps you've used the keyword brainstorming tools with Site Build It! and you've picked keyword combinations that make your pages highly competitive and you are starting to generate traffic.

By following the advise provided in the Action Guide you will have created terrific original content that provides real value for your readers. The Action Guide is a comprehensive step-by-step guide that will show you the entire process needed to create a successful wesite.

The Action Guide is available in both written and video formats. While other companies would make you pay before you could take a look at their program SiteSell stands behind SBI! They know the power of the tools included in SBI! and they give you access to the entire Action Guide — for free.

They give you full access to both the written and video versions so you can make an informed decision. BTW, check out those links. Even if you decide not to get SBI! the Action Guide will give you a world class education in internet marketing.

You Need More Than Just Traffic

Unless your visitors are converted into customers it doesn't really matter how much traffic you get. If you don't do a good job of convincing your visitors that your products or services (or your recommendations of other merchants) meet their needs then they will never become a customer.

So how do you convert a visitor into a paying customer? Ask yourself the same question. What convinces you to accept a recommendation to make a purchase? High pressure sales pitches that defy credibility? Wild and unsubstantiated claims? Advice from a someone you know, like and trust?

Of course you would accept the recommendation of a friend you trust over a stranger that is just trying to "sell" you something.

Once a visitor comes to your site they have to find content that helps them solve a problem or answers a question. Your content will provide their "first impression" of you and your website. If you have provided sufficient value they may even consider bookmarking your site for future reference.

This is the beginning of your relationship with your visitor. However, you don't want to risk losing them. You have put a great deal of work into creating a great website so it would be a shame if your visitors only came once and you were to never see them again.

This is another fatal mistake that all too many website owners make. They think all they need is traffic that they can "SELL" to. But just like you, most people don't spend their money on their first, second or even third visit.

Providing Real Value Turns Visitors into Customers

So the question is "How do I get visitors to come back again?" or "How do I build an ongoing relationship with my visitors so they get to know, like and trust me?".

The short answer is to provide them something of real value. For example, you could publish a monthly newsletter with tips and news related to the topic of your website. In fact this is one of the best ways that you can build and maintain an ongoing relationship with your visitors.

Many experts consider building a list of subsribers to their newsletter to be the number one, most important job of their website.

It only makes sense that if you can contact a visitor on a regular basis and build your credibility and reputation with them it is far better than having them visit your website once and losing them forever.

Newsletters Offer Ongoing Value

So, how do you create a newsletter? How do you add sign-up forms to your website, handle opt-in confirmation and automate building your mailing list?

If you are using SBI! to build your site all these functions are included. You can create subscription forms that you can easily add to your website. Once a visitor subscribes they are automatically sent a confirmation email to make sure they want to opt-in to your mailing list.

SBI! also provides a simple online newsletter builder where you create your newsletters. It allows you to preview and send a test of your newsletter as well as a SpamCheck function. This helps to ensure that you newsletter will get delivered and not wind up in the subscriber's spam folder.

You can also choose to have your newsletters automatically archived and made available on the web. This helps make more of your content available for search engines to find so they send even more traffic to your site.

If you don't have SBI! there are third party companies like AWeber that provide excellent services.

However, the capabilities you get with AWeber may be more advanced than what you really need and you will be paying almost as much (or more) for just this one service as the entire cost of SBI! which includes a newsletter and email autoresponder functions as well as many, many other tools.

Email Autoresponders Work 24/7/365

Autoresponders allow you to send multiple replies to a form submission, for example. You could provide information and then follow up with subsequent messages or reminders. Your visitors can opt-in to receive your messages and they work for you 24/7/365.

Doing this manually would be a huge pain. And using a service like AWeber would be overkill and too expensive for most webmasters. That's why SBI! includes the Form Build It! function that serves the needs of most webmasters.

You can create forms for many other reasons like a "contact" form, a "referral" form for partnerships or surveys for example.

Creating autoresponders with a series of replies is a great way to demonstrate to your visitors the value of the information you provide and allows you to present your message more fully.

Where to Go From Here

SBI! allows you to look at their entire Action Guide for free. It will provide you with in-depth internet marketing information that you can apply to your website. It is well worth studying even if you don't have an SBI! site yet.

Options:

1. Get Started with Site Build It! and Follow the Action Guide

2. Learn SBI! from a Qualified Instructor in the eLearning Course

3. Have Your Website Built for You By SiteSell Services

1. Get Started with Site Build It! and Follow the Action Guide

Create your website with the all-inclusive tools that are included with SBI! guided by the extensive step-by-step information available in the Action Guide. You will also find great support and ideas in the SBI! Forums. It's one of the friendliest forums on the web full of people just like you who are focused on building their online businesses too.

This is the best option for beginners who want all the tools in one place with a complete explanation about how to build a successful website. You don't have to be an HTML programmer to be able to build a site with SBI! It has an easy to use online "block-by-block" page builder. Creating pages with SBI! is almost as easy as filling out a form.

If you like to create your own HTML files using programs like Dreamweaver, don't worry, SBI! is flexible enough to accommodate you. You can upload your own HTML, graphic and media files if you prefer.

Get Started with Site Build It!

This is also a good option for webmasters who want to streamline production and offer their clients more. Web savvy internet marketers will also benefit from developing a deep niche site that can become an authority site and won't draw dreaded "Google Slaps" for your PPC campaigns.

2. Learn SBI! from a Qualified Instructor in the eLearning Course

Flatten the learning curve and get started faster! If you would like a more structured learning environment SBI! is now offering an eLearning course. A qualified SBI! instructor will teach you all the steps required to get your site up and running.

This online course is based on the same course that is being taught in universities and colleges around the world.

Site Build It! eLearning Online Course

3. Have Your Website Built for You By SiteSell Services

If you are a business owner who is too busy running your business to be able to spend the time needed to develop your site, SiteSell Services is probably your best option.

When you have a professional website built by SiteSell Services they are using the proven process and tools that have helped thousands of businesses to succeed because each page is designed to increase traffic — and every new visitor is a potential new customer.

SiteSell Services Specialists use the same powerful tools that come with Site Build It! to develop your site.

Have SiteSell Services Do It For You

I hope the information here has given you some ideas about how to build a website that works. Building a niche site has proven to be one of the best ways to generate targeted traffic and income.

Thousands of others just like you have used these staightforward principles to create their own sites that earn them part-time and full-time incomes. Many have even been able to quit their day jobs. You might not want to do that but it sure is nice to have the option.

If you've been looking for a realistic way to honestly earn an income online I highly recommend that you give Site Build It! a try.

Wishing You the Great Success You Deserve!

SBI-Classroom.com

The #1 Website Researching, Building, Hosting and Marketing Tools in the World. Online Success Simplified!